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Powered by Orion marketing intelligence

More Leads. Higher Sales. Real Results.

Marketing intelligence, strategy, execution and growth. We turn your marketing investment into qualified opportunities, stronger conversions and measurable business results.

Free 30-minute call · No obligation · Reply within one business day

  • 18+ years experience
  • 5 countries
  • 12+ industries
  • Full-funnel execution
Gabriella Villet, M42 Founder and Head of Strategy
Founder and Head of Strategy: 18+ years of experience, 5 countries, 12+ industries, a global perspective

“Good marketing starts with understanding the business — not simply creating something that looks good.”Gabriella Villet · Founder & Head of Strategy · Creator of Orion

Your side of the partnership

See everything. Manage nothing.

Your read-only Orion dashboard keeps the work transparent. Follow the audience logic, creative strategy, investment split and measurable performance while M42 handles the execution.

Personas

Know who each campaign is built to move.

Strategy

See the positioning, offer and funnel logic.

Budget & metrics

Track spend, clicks, conversions and CPA.

Controlled access

View approved work without accidental changes.

Intelligence is only useful when you know what to do with it.

Orion helps reveal the opportunity. M42 combines that intelligence with strategy, creative thinking and campaign execution.

  1. Orion · Understand
  2. M42 · Strategise
  3. M42 · Create
  4. M42 · Launch
  5. M42 · Optimise
  6. M42 · Report

M42 services

Four disciplines, one team

01

Strategy

  • Audience strategy
  • Market analysis
  • Persona development
  • Audience segmentation
  • Customer motivations
  • Buying triggers
  • Pain-point analysis
  • Objection analysis
  • Positioning
  • Messaging strategy
  • Channel strategy

02

Campaign development

  • Campaign strategy
  • Campaign structure
  • Messaging frameworks
  • Creative direction
  • Ad concepts
  • Campaign copy
  • Audience targeting strategy
  • Channel planning
  • Testing strategy

03

Campaign management

  • Meta campaign management
  • LinkedIn campaign management
  • Campaign setup
  • Audience implementation
  • Budget allocation
  • Campaign monitoring
  • Testing
  • Performance optimisation

04

Performance & optimisation

  • Performance monitoring
  • Conversion analysis
  • Audience performance
  • Creative performance
  • Campaign optimisation
  • Testing recommendations
  • Performance insights
  • Strategic recommendations

Managed marketing service

Engagements shaped around your goals

M42 is not an Orion plan. Every engagement is scoped and priced individually after a consultation, and includes a dedicated strategist and the M42 Client Dashboard. Advertising spend is separate.

Focused

For a focused launch or first managed campaign

Custom pricing

Quoted after your consultation

1 active campaign2 priority personas
  • Dedicated M42 strategist
  • Campaign setup and launch
  • Persona-led messaging and creative direction
  • Channel and ad budget plan
  • Monthly performance review
Common starting point

Growth

For growing brands testing several offers or audiences

Custom pricing

Quoted after your consultation

3 active campaigns5 priority personas
  • Dedicated senior strategist
  • Ongoing creative and copy optimization
  • Cross-channel campaign management
  • Budget reallocation from live signals
  • Twice-monthly performance review

Portfolio

For ambitious brands scaling a full campaign portfolio

Custom pricing

Quoted after your consultation

8 active campaigns10 priority personas
  • Dedicated strategy and performance team
  • Full-funnel creative production direction
  • Multi-market and multi-audience execution
  • Advanced testing and budget optimization
  • Executive reporting and strategy sessions

Start the conversation

Tell us what results you need.

An M42 strategist will review your goals, recommend the right engagement, quote a custom price and show you exactly what your Orion client dashboard will contain.

  • No Orion subscription
  • No obligation
  • A clear scope before work begins
What are you looking to achieve?
Which channels are you considering?