Wasted budget
Spend committed before anyone knows who will buy.
Marketing intelligence before marketing spend
Know your market before you spend a cent on marketing.
Understand your business, your audience and your market before committing to marketing activity.
7-day free trial · No card required · Prices in USD · Cancel anytime
- Business intelligence assessment
- High-level audience insights
- Clear intelligence reports
One Golden Thread
From Vision to Conversion
Orion turns your business details into audience insight, basic personas and clear intelligence reports — so every marketing decision starts from understanding.
- Free 7-day preview
- No card required
- Built on 15+ years of marketing experience
Why Orion exists
After 15+ years in marketing, one problem became impossible to ignore.
Too many businesses invest in campaigns before they understand their audience. The result:
Generic messaging
Copy that speaks to everyone and convinces no one.
Poor targeting
Guesswork audiences instead of the people who matter.
Missed opportunities
Valuable segments and markets left undiscovered.
Orion was built to change that
Using marketing intelligence, audience analysis and AI-powered research, Orion shows you who matters most, where your opportunities are and how to make smarter marketing decisions.
Effective marketing begins with understanding, not assumptions.
From intelligence to execution
Orion provides the intelligence. M42 turns it into action.
Orion helps you understand your market, audience and opportunities. M42 takes that intelligence further — developing strategy, creating campaigns, managing execution and continuously optimising performance.
Orion
Marketing intelligence before marketing spend.
Named after the Hunter's constellation: a clear view of your business, audience and market.
M42
Strategy + execution powered by Orion intelligence.
Named after the Orion Nebula, found within Orion's Sword: where intelligence becomes action.
See it in action
Three brands. One golden thread.
Slide through example work — Orion's audience intelligence, taken all the way to finished campaigns by M42.
Worked exampleEmber & Ash — Artisan coffee roastery · Cape TownDelivered by M42
USP: "Small-batch roasted beans, delivered 48 hours from roast to door." · Target: Coffee-loving professionals who buy online
Buyer persona
Mindful Sipper Maya
34 · Creative lead · Johannesburg · R48k/m household
Executed by M42
Strategy, messaging and campaign management handled by the M42 team.
Orion × M42
Intelligence finds the opportunity. M42 turns it into action.
Orion reveals who matters.
M42 turns that intelligence into strategy, campaigns and measurable growth.
Nebula imagery: NASA, ESA, M. Robberto & the Hubble Orion Treasury Team
The Orion Nebula
M42 Marketing
Within Orion's Sword
Strategy + execution powered by Orion intelligence.
M42 strategists turn Orion's intelligence into strategy, campaigns and continuous optimisation — managed for you, with custom pricing.
One golden thread
From business truth to measurable action
Personas, messaging, creative and channels stay connected from awareness to conversion.
Your monthly report, free on every plan
Metrics pull in from the ad accounts you connect. Orion writes the highlights, finds the drop-off and recommends the budget shift — then hands you a branded PDF.
Sample report
Monthly performance — March
Impressions
412,880
+18% vs last month
Clicks
9,704
+24% vs last month
Leads
1,142
+11% vs last month
Cost per acquisition
$34.10
−16% vs last month
Conversion funnel
Visits41,288 · 100%
Clicks9,704 · 24%
Leads1,142 · 12%
Purchases268 · 23%
Biggest drop-off: click → lead. Prioritised fix — shorten the landing page form.
Budget split & recommendations
LinkedIn46%
Best CPA — recommend +10%
Meta32%
Steady, hold spend
TikTok14%
Weak CVR — trim 10%
Email8%
Highest close rate
Monthly highlights
- · Awareness reach grew 18% at a lower cost per thousand.
- · Consideration copy for “Data-Driven Priya” doubled click-through.
- · Action stage CPA fell 16% after the risk-reversal CTA test.
- · Recommended next: shift 10% of TikTok spend to LinkedIn.
All Orion prices are in USD. Any applicable tax is shown at checkout.
Launchpad
Understand your audience.
$49USD per month
- Business intelligence assessment
- High-level audience overview
- Basic persona
- Basic audience segmentation
- High-level audience insights
- Intelligence summary reports
- Individual business workspace
Most popular
Lyra
Explore your market further.
$149USD per month
- Everything in Launchpad
- Additional personas
- Expanded audience research
- Additional audience segments
- Increased research capacity
- Expanded intelligence reports
- Multiple projects or workspaces
- Team access
Cassiopeia
Intelligence at greater scale.
$399USD per month
- Everything in Lyra
- Higher usage limits
- Multiple business profiles
- Increased research capacity
- Expanded reporting
- Additional team access
- Priority support
- Agency-scale workspace
Orion helps you understand. M42 helps you act.
Want that intelligence turned into action?
Orion provides marketing intelligence. If you want that intelligence turned into strategy, campaigns and ongoing marketing execution, M42 can take it further. M42 is a managed marketing service with custom pricing.
Cancel anytime · Prices in USD
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Final step
See Orion on your own business
Not ready to pick a tier? Tell us what you sell and our team will set up a live walkthrough of Orion's intelligence on your inputs, on us. No card, no commitment.
- One guided tour with a strategist
- A sample intelligence summary for your brand
- A plan recommendation for your business
Or use the form