Inside Orion
One golden thread, from insight to impact
Orion shows you who your audience is before you spend. When you're ready to act, M42 handles strategy, messaging, creative and campaigns.
Try it freeExplore each step
What Orion gives you
Business assessment
A clear read on your company, offer and market position.
Buyer personas
Discover who your audience is — basic personas with profile and audience characteristics.
Audience segmentation
High-level segments that show where your best opportunities sit.
Intelligence reports
A concise summary of your audience and market to guide smarter decisions.
Execution with M42
Persona psychology, full-funnel messaging, creative and campaigns — delivered by the M42 team.
Execution is where M42 comes in
Persona psychology, full-funnel messaging, creative and campaign management are delivered by the M42 team.
Work with M42From intelligence to action
- Orion
Understand
Assess your business and market, then see who your audience really is before you spend.
Orion delivers: Business assessment, audience overview and basic buyer personas.
- Orion
Segment
Group your audience into clear, high-level segments so you know who matters most.
Orion delivers: Basic segmentation and high-level audience insights.
- Orion
Report
Bring it together in a concise intelligence report you can share with your team.
Orion delivers: Downloadable intelligence summary report.
- M42
Act
Ready to turn intelligence into results? M42 handles strategy, messaging, creative and campaigns.
M42 delivers: Persona psychology, full-funnel messaging, creative, campaign management and optimisation by the M42 team.