Orion

Performance, made clear

Know what worked. Know what comes next.

Connect your ad accounts to see performance by channel and funnel stage. Monthly reports highlight what changed, where people drop off and which budget move to test next.

Sample report

Monthly performance — March

PDF · free on every plan

Impressions

412,880

+18% vs last month

Clicks

9,704

+24% vs last month

Leads

1,142

+11% vs last month

Cost per acquisition

$34.10

−16% vs last month

Conversion funnel

Visits41,288 · 100%
Clicks9,704 · 24%
Leads1,142 · 12%
Purchases268 · 23%

Biggest drop-off: click → lead. Prioritised fix — shorten the landing page form.

Budget split & recommendations

LinkedIn46%

Best CPA — recommend +10%

Meta32%

Steady, hold spend

TikTok14%

Weak CVR — trim 10%

Email8%

Highest close rate

Monthly highlights

  • · Awareness reach grew 18% at a lower cost per thousand.
  • · Consideration copy for “Data-Driven Priya” doubled click-through.
  • · Action stage CPA fell 16% after the risk-reversal CTA test.
  • · Recommended next: shift 10% of TikTok spend to LinkedIn.