Performance, made clear
Know what worked. Know what comes next.
Connect your ad accounts to see performance by channel and funnel stage. Monthly reports highlight what changed, where people drop off and which budget move to test next.
Sample report
Monthly performance — March
Impressions
412,880
+18% vs last month
Clicks
9,704
+24% vs last month
Leads
1,142
+11% vs last month
Cost per acquisition
$34.10
−16% vs last month
Conversion funnel
Visits41,288 · 100%
Clicks9,704 · 24%
Leads1,142 · 12%
Purchases268 · 23%
Biggest drop-off: click → lead. Prioritised fix — shorten the landing page form.
Budget split & recommendations
LinkedIn46%
Best CPA — recommend +10%
Meta32%
Steady, hold spend
TikTok14%
Weak CVR — trim 10%
Email8%
Highest close rate
Monthly highlights
- · Awareness reach grew 18% at a lower cost per thousand.
- · Consideration copy for “Data-Driven Priya” doubled click-through.
- · Action stage CPA fell 16% after the risk-reversal CTA test.
- · Recommended next: shift 10% of TikTok spend to LinkedIn.